We Are The Rhoads For French Glamour
New York City is massive. Five boroughs come together into one of the largest metropolises in the world, and the largest in the United States. 8 million residents vie for seats on the subway and in restaurants, elbows meet shoulders on the sidewalk, and rest is stolen only in the brief silences that seem as rare as a friendly rat. For many, it is a home populated by strangers, thousands of faces that will never be regarded again. It is a feature of New York: always finding something new, whether it’s an ice cream shop or a subway wench. But for those who stick around for a while, and let the strangeness flow through them, familiarity starts to creep in.
Sarah and Chris Rhoads of We Are The Rhoads met up with Camille Rowe who has her own little spot of New York City. The photographer and director duo met Camille in her neighborhood of the Lower East Side to shoot a profile of her for French Glamour. “It’s awesome over there,” says Sarah of the downtown neighborhood. “We’re not locals to New York by any means, but it was cool to go around with her as a local in her neighborhood. It’s cool because it made New York feel small for a second.” They started at one of Camille’s favorite restaurants, Dudleys, and then bounced from spot to spot, always meeting an old friend of Camille’s or the Rhoads. Recognizable faces were on each street corner, and it left an impact on the two who reside in Los Angeles. “New York felt so familiar. Each place we went running into people either we knew or she knew. It made it feel like an old ‘Cheers’ episode where everyone knew our name,” Chris says with a laugh.
This familiarity lent an extra level of laissez-faire to the shoot, which was already pretty loose to begin with. They wandered around Camille’s neighborhood following the energy of the day and each other. “It was very freeform, I would say. In the sense that we were able to walk around and if we saw something that we liked or wanted to shoot we just did it,” Sarah explains. Chris chimes in to add, “it had a very European feel.” There were no tech scouts, no location bookings. It was all in the moment. For The Rhoads, this way of working is standard, even if it’s not always prescribed.
We already know that The Rhoads are constantly working off their subjects to create authentic moments together, and work hard to engender a culture on set that allows for that kind of freedom. But a shoot with as few people as this one for French Glamour offered the agility that brought it to the next level. “Usually we take the opportunities to play regardless,” Sarah explains. “But for some reason, Europeans tend to give us a little more creative expanse and freedom to play.” And play they did. You can catch the whole story in the pages of French Glamour, but we’ve included some extra shots here for the curious and hungry.