Platon Reintroduces Us to Adele
When Adele said “Hello” during a commercial break for X-Factor this fall, the world screamed in rapture and then sighed in collective relief. She was back. It had been a long four years since she released her last album, “21” that threw the music industry into a tizzy. Her latest album, “25,” has done the same thing, dominating the charts since its release and breaking records even this late in the year. We know that Adele will always deliver her most honest self, exposing her experience, whittled into verse and exploding into song.
Platon’s process isn’t much different. He focuses on drawing out the deepest, most human element of his subjects, laying them bare for all to see. So it was a natural fit to have Platon shoot some of Adele’s promotional photography, acting as a sort of reintroduction to the singer. Ahead of Adele’s latest album, the two came together for a shoot that proved to be the perfect collaboration, giving us the Adele we always knew and are thrilled to see again.
Platon has a history of shooting the world's most recognizable provocateurs, from Vladamir Putin, to Edward Snowden, to Satya Nadella. These people have reached into politics and the human condition, changing the way we interact with the world and touched thousands, if not millions, of lives. "Provocateur" is probably not the first word a fan would use to describe Adele, but it is accurate none the less. Every subsequent album she releases reminds us of our deepest humanity and the power of sentiment. She speaks to us, and Platon understands that. He sees what it is about her that speaks to us and brings it forward for us to see again.