BLUP was founded by Dines and Alex, creative pioneers shaping culture for over 10 years.
BLUP is an independent creative company; within our ecosystem, we’re redefining culture, commerce, and coaching.
BLUP has a team of world class talented creatives, curators and innovators.
BLUP boasts iconic collaborations, having teamed up with EMI Records, Nike, Disney, EA Sports, Hasbro and Adidas to name a few.
BLUP is multi-award winning.
BLUP has a 50K+ strong network that helps keep us ahead of the curve.
BLUP maintains academic hustle, partnering with leading universities to sync with tomorrow’s talent.
BLUP has taken the stage at world-wide industry events, sharing insights and shaping the future of creative culture.
Our next move? Transitioning into a brand powerhouse fuelled by an ecosystem designed for the modern creative lifestyle. Get ready. We’re just getting started.