• 12.1.16

    Vault49 Introduces a New World of Bulova

    Life is not lived in a straight line. It’s full of twists and curves, and as much as industrial design is meant to reflect an idealized nature of life it’s also crucial that it reflects reality. Bulova added another “first” to their CV with the CURV watch, a new design that follows the natural shape of the wearers wrist with the chronograph. It’s the first time that anyone has brought this particular shape to a watch, which is saying a lot considering watches have been designed and built for hundreds - if not thousands - of years. To mark the momentous occasion, Bulova invited Vault49 to create a video that would help announce the product to the world. And it’s pretty dramatic.

    The video begins by showing the curve of the earth behind the watch, reminding us how omnipresent that shape is in our world. And then the elements of the watch come together piece by piece, flying into the unique design. Vault49 animated each and every element of the watch so that we could truly feel how it all comes together. From every corner the pieces zoom in, and then it’s magically whole. The entire piece is underscored by sound design and music to lift the whole thing up. 

    Vault49’s provided soundtrack adds to the personality of every element. The final video has string music over it, but we’ve included the video without the music so you can get a very clear feel of how Vault49 told the story.

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