• 12.4.15

    Stephen Wilkes Brings The New Yorker to Life

    The advent of technology has caused many to announce the death of traditional information consumption. Reading is dead, we’re supposed to believe, and the publishing institutions that were a part of that tradition should be abandoned. But as we’ve reported before, that’s just not the case. Readers consume more information today than any time before, and we get that news largely from the same space. The publications that set their roots almost a hundred years ago are still largely read today and The New Yorker Magazine is no exception. In fact, it’s the rule. To illustrate this fact, The New Yorker teamed up with photographer Stephen Wilkes, thanks to SS+K, to visualize what that feels like.

    “I've been working with Stephen for many years,” says Jamie Appelbaum, Art Buyer at SS+K. “His level of professionalism and his creative vision keeps me coming back to him over and over again.” That vision brought them to a campaign where they show New Yorkers coming together in close quarters each in their own world of reading The New Yorker. Whether it’s a subway train or lounging on Jones Beach, it’s always the right time to catch up on what’s happening in the world.

    The idea is a tricky one to execute, and SS+K were happy to have Stephen figure out how to do it the best. "Stephen was an art directors dream," says Alyssa Georg, Art Director at SS+K. "Very collaborative and a real creative problem solver. It was a pleasure to work with him and we were so happy he could help us bring these ideas to life."

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