• 9.8.17

    Lydia Whitmore Blows It Up for Michiko Koshino

    There’s a certain ease to photographing live subjects. Every model is full of vital energy that appears in the frame of the photograph as soon as the shutter clicks. But still life photography requires an added level of ingenuity to tell a story and imply the same kind of story. For Lydia Whitmore, that challenge is especially exciting. Using composition, space, and even motion to make a captivating image out of still life is one of the most compelling challenges and one that she invested herself into for her latest project with Michiko Koshino. She created a stop-motion video that relies heavily on still life photography, even when there’s a model in the frame. By shifting the focus from the human element to the product, Lydia offers a special take on fashion identity.

    The heart of the Michiko Koshino collection is a series of inflatable outerwear, and Lydia played with those special pieces and their unique construction to create dynamic visuals. The highlight of her campaign is a playful video that uses a single model to visually and spacially riff on how the pieces work and interact with volume and shape. Thanks to Lydia’s obsessive interest in the product, she came to understand it through and through which made her experiments reveal an almost balletic beauty in the way the pieces inflate, deflate, and take up space.

    The inflatables aren’t all that are in the collection or in Lydia’s piece. There are prints and neon, choreography and music, each element carefully balanced to show what makes the fashion so indispensable. Lydia’s ability to calibrate and explore each separate component, and make each representation the most beautiful version of it, injects us into the vision of Michiko Koshino, serving the style most effectively and inviting us to fall in love with it.

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