• 9.28.17

    Erwin Olaf Lines It Up for Indochine

    Erwin Olaf’s expertise is building worlds that look just like ours, but are heightened, dramatic, surreal. But when he does his work, he builds those worlds so completely that they’re as present for us as our own. They’re unsettling, like the uncanny valley, drawing us in while forcing us to ache for our own world that’s already standing up around us. He usually brings this gift to fashion stories, but most recently he collaborated with French rock group Indochine for their album art, that exploded into an exploration of an entire colorguard troupe that implies even more.

    The highly stylized images that feature a cadre of children dressed and styled impeccably are reminiscent of brutal regime propaganda while recalling childhood memories and stroking our hunger for visual perfection. The muted palate of the images comforts while the models’ posing and flag waving sends up red flags. It’s that tension that Erwin works so beautifully inside of and makes for such compelling images.

    Check out the whole series of art for Indochine’s latest EP, and find the rest of Erwin's work in his portfolio.

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