Eevolver Tranforms for Paramount
Ten years ago Michael Bay released “Transformers,” a film based off the Hasbro toys and 1980s animated television show. It was a brave new vision for a film landscape that was decidedly less hero-centric than the environment we have today. It was wildly popular, bringing maturity and adult level action to storylines that were originally angled for kids, and launched a series whose fifth installment hits theaters this week. The movies get bigger and bigger with each release (the series budget has crossed $1.1b so far with at least two more films scheduled to release), and their impact resonates beyond the screen – at least the big ones. To help celebrate the release of the fifth Transformers movie, ‘Transformers: The Last Knight,’ Eevolver helped bring some of the fun to the smallest screens. The LA based CGI studio was invited by Paramount Digital Entertainment to create a series of “stickers” for mobile users to incorporate into text message communications, and the results are transformative.
All your favorites are here: Optimus Prime, Bumblebee, Hot Rod, Hound, and even Megatron (plus Squeeks to blink at you in silence). Users who download Eevolver’s app can use the stickers like emojis: Optimus Prime will give your friend a thumbs up on your behalf, while Megatron offers some sinister guffaws perhaps after a well timed but unfortunate joke.
The stickers are completely free for Apple Device users, but if you don’t have access to one of those devices we’ve included some of our favorites.
As our world gets smaller and more digital, our stories are getting bigger and more exciting. But no matter how big they get, we are constantly reminded that every story is a human story. Even the tale of ‘Transformers: The Last Knight’ is about people being people, loving and knowing others. And those stories, even as they fill our hearts and minds, will always be intimate enough to fit in the palms of our hands.