• 6.6.17

    Chloe Aftel, Once More with Feeling

    When Chloe Aftel was named as one of PDN’s 30 photographers to watch nearly a decade ago she was already making her mark and shaping a style that would define her work. It was a huge moment for her, but more than that it was a way for her to see herself among her peers and place her work inside of the industry. It made her strive further to create beautiful images that have meaning. And after taking a look at the photography around her, Chloe wanted a little bit more than what she saw. “Everyone always talks about authenticity, talks about being real, always talks about being genuine,” Chloe says. “Lending some dimension to joy or to an emotional experience is what I really gravitate towards. I want it to be a richer, fuller, more interesting more dynamic moment.” Chloe brings these moments into all the work that she does, from editorial to advertising, but we’re thrilled to bring a whole new collection of work.

    In each project Chloe chases a type of narrative, whether it’s told over a series of images or just one. For Chloe it’s all about finding a true emotion, a true feeling, even if just for a slice of a second. But it’s more than just an artistic preference: it’s good business. “We’re in a world where we’re inundated with images: they’re everywhere and there’s no lack of stuff that you’re constantly interfacing with or dealing with. It’s everywhere. It’s pervasive,” she says. “What people respond to is what rings true and I think that the truth is something that your eye picks up on in a fraction of a second. That part is crucial for actually getting people’s attention.” The images we see around us are only meaningful if we bother to look at them, truly look at them. And Chloe’s true moments beckon us closer. They draw us in and make us listen to the story she’s telling, whether it’s a moment between a mother and a child, or a couple having a fun day with a refreshing drink.

    Finding these stories and these emotions is good business, but it’s also what Chloe says is the point of photography. It’s why she picks up her camera and makes images that reflect the world around her. She wants to represent the world by pointing her camera at it, in all its colors, shapes, and sizes – and all its feelings. “What the point of taking the picture if it’s not to deal with a feeling?,” she asks. Indeed. 

    Please enjoy Chloe’s latest work and don’t hesitate to reach out to Ehrin Feeley with any questions.

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