Amy Taylor Brings Pantone to Life
Color is incredibly powerful. It plays on our emotions, can affect how we think, and even encourage us to make different decisions. Colors come and go, in and out of fashion, depending on what our culture needs and how we express ourselves. No one is more attuned to the changes in colors’ popularity than Pantone. The company is effectually the keeper of the keys when it comes to talking about color, they regulate the language that we all speak so we know how to communicate with each other about colors. Every year they choose the color of the year that either struck a particular chord that year or was so influential it couldn’t be ignored. This year, they teamed up with Amy Taylor to help them make the announcement: Rose Quartz and Serenity tied for the title.
The photography that they created for the announcement is different each year, and this time they went for a look that was equally ethereal and accessible. Amy’s carefully composed sets rooted the shoot in a recognizable reality that the viewer can immediately relate to. Modern lines and unique details combine Pantone’s chosen colors with accents that put the looks into context. Her sets prove that these colors, with their fabulous new title of “Colors of the Year” are not out of reach. Color is uniquely universal and available to anyone. This is a prize that we can all bring into our home, and Amy’s work shows us exactly how to do that.