Hailing from the rural steppes of Lincolnshire in the East of England, Craig Ward is fascinated by the concept of word as image. After completing his degree at Buckinghamshire Chilterns University in 2003, Ward worked as a designer or art director at several major London advertising agencies, like MCBD and CHI & Partners. He established a collaborative studio called “Words are Pictures” in 2011.
Ward, who now resides in Brooklyn, continually explores new methods to convey more meaning in headlines and texts. His clients include Calvin Klein, Hennessy, Nike, Macy's, Gillette, Peugeot, the New York Times, Wired, the V&A Museum, Mulberry, Dockers, and (RED).
He has also contributed to countless books (such as Information Graphics, New Ornamental Type: Decorative Lettering in the Digital Age, The 3D Type Book, The Book of Inspiration Vol. II by Computer Arts, The Atlas of Graphic Design, TypoMofo: Type Morphing into Forms, 1,000 Supreme CD Designs) and his self-authored Popular Lies About Graphic Design, now in its second edition, is an Amazon best seller and was recently translated for and released in the Chinese market.
Ward’s pieces have been recognized by D&AD, the Art Director's Club, Type Director's Club, and One Show, among others, and exhibited at L.A.’s Hammer Museum, Colette in Paris, Minneapolis’s Walker Art Center, London’s Exposure Gallery, and Governor’s Island, to name a few. He regularly holds talks and seminars, and has been a guest at Soho House, the Apple Store, TEDx Drexel, and the OFFF Festival.