• 4.15.14   Watch 45 Bumpers for French TV Channel TF1 by Roof Studio

    Roof Studio's latest project was a "pretty massive undertaking," to borrow executive producer and co-founder Crystal Campbell's words: 45 eight-second-long films for French television channel TF1. "The brief was fairly open with a good amount of creative flexibility and that presented an exciting opportunity to us," Campbell explained.Campbell's team and Paris-based motion design company Naked partnered to create the idents. "We took the designs, modeled, rigged, animated, rendered, and composited the bumpers," she said, describing a pipeline Roof developed through Podio.com and Amazon, which enabled the studio to work with talent across the globe in real time. "It was important for us to be extremely organized and create a solid system, both internally and externally," Campbell noted. "This kept everyone connected – for instance, if a rigger working offsite needed revisions, he or she could chat directly with the model artist via Podio." Because each bumper was made from scratch, each became its own "little world with its [own] production process."To put out such a large amount of excellent content, render quality was paramount. "The team worked hard to add all of the texture details and we challenged ourselves to bring this level of render quality to all 45 films," Campbell remarked. "Typically, because of budget and time constraints, broadcast corporations rarely ask for this type of detailed CG for idents." All told, the project took five months and Roof is thrilled with the outcome.
  • 4.16.14   Target's Social Media and Justin Hollar Welcome Spring

    Target's social media is spring-ready thanks to Justin Hollar, who recently photographed the store's newest fashions at ROOT Studios in Brooklyn. Hollar brought his "award-winning rap and R&B playlists" to the music-inspired shoot and "kept the lighting and direction in the same vein," he said. "For instance, one of the frames was inspired by Lana Del Rey, so I used softer and prettier lighting than I did for the frame inspired by Pharrell, which was sharper." Staging a variety of setups wasn't without its challenges, however: "There were a lot of hair, makeup, and scenery changes that had to be accounted for, time-wise." The photographer's images will be posted to Target's Facebook page, Instagram, Twitter, and Pinterest throughout the coming weeks.
  • 4.14.14   Florian Geiss Goes Under Water at Aulani, Disney Hawaii Resort

    Florian Geiss, captured Aulani, a Disney Resort & Spa in Hawaii, for a new campaign. "The idea was to families spending vacations there and exploring the great location," he explained. "I was given a list of the scenarios the client wanted to depict, and I directed the shots." That meant following parents and their children down the Waikolohe Stream, out to the Ka Maka Grotto, and into the Rainbow Reef – the latter yielding Geiss's favorite images. "Shooting underwater is quite tricky, but I worked with a great crew, so I could focus on creating the pictures while the crew addressed the details," he remarked. "When working with kids, it is important that they don't get bored, so it is neccesary to react and shoot quickly – they shouldn't get bored waiting for us to set up."Geiss noted that he oftentimes comes away with many more photographs than the client expects. "For Disney, I shot the campaign and at the same time, pictures for usage online and elsewhere, forming a sort of library," he said, "and when I shoot in that way, I move with my photo camera as though it's a video camera – I don't take it out of my hands. (I start in the morning and I shoot straight through the entire day.)" Thanks to his extensive experience, he knows how to quickly set up frames, bring in subjects and props, and animate the scene. "It's important to me that the people truly enjoy the moments and don't have to force emotions, so it feels like an authentic situation. Only then do you achieve this vibrant energy and positive feel ... I think my ability to capture that sort of liveliness is what made me right for this Disney project."
  • 4.15.14   Tom Corbett Captures Curves for Essence

    Tom Corbett photographed the season's trends on shapely silhouettes for Essence's new issue. "The concept of the story was to photograph curvy models in a way that showed off their curves," explained Tracey Woods, associate photo editor. "We wanted classic lighting and a mood that highlighted not only their curves, but also accentuated their beauty, and Tom gave us this hands down." Shooting against a gray background, Corbett enhanced his expert lighting with his framing choices and his use of angles, and by directing the models' dynamic poses. The results: body-hugging, effortlessly chic outfits captured on a set of women who exude nothing but confidence. "Curve Appeal," indeed.Credits:Stylist: Réneise FrancisHair: Mann Nance for Miss Jessie's/Kenbarboza.comMakeup: Jen Navaro for NARS/Jump Manicure: Clive Rousseau for Chanel Le Vernis/de facto
  • 4.11.14   Emily Nathan's High-Energy Promos for MasterCard

    Emily Nathan shot a series of high-energy images for MasterCard Singapore that were also launched in the Chinese market. "The concept was real lifestyle moments that could have been caught on a phone and uploaded to Instagram," said Nathan, who took to Singapore's popular Praelum Wine Bistro, the Hard Rock Hotel, and Marina Bay Sands resort. "For the Marina Bay Sands picture, to get the models in the mood, I had them dance up the stairs together. I would teach them a few moves, we try it together, and they'd do it on their own for the camera."She noted her involvement with the project began during the casting – "which was nice because I could meet the models and give them a head's up as to what they'd be doing during the next few days" – and that her first assistant and digital tech came along with her. "I think that's the best way to work internationally … to have your two main people and direct a local team that has access to the area in a capacity that you don't."
  • 4.11.14   Prop Stylist Rebecca Donnelly Brings Color to 150-Year-Old Building

    Rebecca Donnelly set the scene for Design*Sponge's recent feature, "Creating a New Home Inside a 150-year-old Building" – the building, in Williamsburg, Brooklyn; and the home-creators, Helen Dealtry and Dan Barry. "We discovered Helen Dealtry's beautiful scarves last summer," explained Amy Azzarito in her Design*Sponge writeup. "Helen specializes in hand-painted patterns and prints for fashion and interior markets ... [she and Dan] found a completely raw space in Williamsburg and transformed it with the help of architects at Agencie Group. Their goal was to create a home that fit their modern lifestyle and love of entertaining but still respected the history of the 150-year-old building." However, Azzarito added, "all of the original details had been destroyed by previous renovations and a subsequent fire, so they tried to choose finishes that helped the balance of all the new with some old." "There are many clean and simply designed, modern spaces, and there are also nooks and crannies that reflect that age of the house – like the guest room with exposed beams ... then, the bathroom is sleek and belongs in a fancy hotel," Donnelly concurred. "I liked that there were entirely different experiences in the same home." The prop stylist noted that most of the rooms relied on a neutral color palette, "so part of my talk with [Helen and Dan] was about how we could work in pops of color without compromising their personal taste … I brought in a lot of blue and citrusy colors, based on one of Helen's favorite textiles, and pulled props that reflected that color scheme and might be items the couple would own." Donnelly also asked Dealtry to provide some of her scarves to be used throughout the shoot. "It was a great project," Donnelly remarked. "I loved the space's design and the objects in the home, so it wasn't too difficult – it was more inspiring." Credits:Photographer: Tara Donne
  • 4.9.14   Kate Moross Releases First Book, 'Make Your Own Luck'

    Bernstein & Andriulli newcomer Kate Moross recently released her first book, "Make Your Own Luck: A DIY Attitude to Graphic Design & Illustration" (Prestel, $34.95), and this month sees the opening of an accompanying show – her debut solo exhibition – at The Cob Gallery in London."Make Your Own Luck" (the book) includes sections on "how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with 'copycats,' and when to consider working for free," written in a refreshingly honest tone, according to Prestel. Moross "also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career," featuring examples of her work for companies like Google, Adidas, and Nokia, and musicians such as Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. But Moross's client list began with the school magazine, local clubs, and bands on Myspace. "I followed a simple DIY ethos inspired by the riot grrrl and punk music culture that I had been absorbing … through pirated music, gigs, zines and, more importantly, the Internet," the designer remarks in her introduction. "I didn't emerge into the world with a fully formed style or approach. Rather, I've worked hard for years." She adds: "Having a Bachelor of Arts doesn't make you employable. Experience is just as important.""Make Your Own Luck – The Show" runs from April 14 to 24 in Camden Town's Cob Gallery. Moross will host two talks – "Freelancing Tips & Advice Workshop" on April 19 at 3 p.m. and "Making Music Videos: Behind the Scenes" on April 20 at 3 p.m. – and be on-hand for an artist-in-residence's day on the 18th. The exhibit features hundreds of original illustrations, designs, and works-in-progress, along with videos and moving images.

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