• 7.27.16   Erwin Olaf Throws it to the Wolves for Kohler

     -
    One of the worst things you can do is throw someone to the wolves. Abandoning a compatriot to savage destruction by way of a canine’s canines is barbaric. But what if they feel at home amongst the wolves? What if they share their lair with these animals who accept them as one of their own? In Erwin Olaf’s latest campaign with Kohler he imagines the wolves’ lair coming home and being a part of an elegant interior. Erwin introduces these beasts as part of a sophisticated design who are as curious about the products as a shopper is, revealing a raw style. Like so much of Erwin’s work, in this Kohler ad he plays off the contrast of expectations and conventions. The subject of the ad is standing in his bar resplendent in a royally colored tuxedo, decked out with jewels and perfectly coiffed, with a full crystalline glass of water in his hands. The door to his bar is open to the outside and has attracted the attention of a small pack of wolves whose curiosity has called them to explore. At once they seem both out of place and perfectly at home in this most graceful version of a man-cave. Erwin always works to create an interior visual tension that is supremely beautiful, and this ad with Kohler is no exception.
  • 7.29.16   Jason Madara Reveals the Heart of Equinox

     -
    When we go to the gym, we go to work. We go to sweat, and lift, and run. We go to lose our breath and push ourselves to the physical limits with the goal of making ourselves better. They’re places of energy and focus, places of expression and fighting limitation. But Equinox tries to add another layer to the experience, and as Jason Madara knows: they do something special. For the last couple years Jason has been traveling all over the country photographing different Equinox clubs and most recently he photographed their River Oaks club in Texas. “At each club I really try to do something different that I haven’t done before because I don’t want to repeat myself,” says Jason. “Each club is very different. There hasn’t been one club to me that’s looked the same. And River Oaks was one of the newest ones and I think it’s one of the most beautiful that we’ve been to.”  He’s now gotten to know dozens of Equinox clubs intimately, and has gotten to the point where he’s more familiar with these places and the people that keep them running than even some of the most senior Equinox staffers. He spends days at each club, absorbing the energy and understanding the space in a complete way so that he, as a photographer, can offer an honest portrayal of what it’s like to be in each unique club. “All of these clubs have their own personalities, they each have their own thing that they say to you,” says Jason. “Through the architecture, through the color, through the light. And River Oaks has a beautiful blue and gold feel to it.” Jason’s images of River Oaks are crisp and fresh, but he didn’t paint that on. Instead he revealed what he found in that space, giving the architecture and light room to show itself. After all this time Jason has come to know and understand the Equinox brand well enough that it’s become something of a touchstone for him. “Equinox is one of those places that no matter what city I’m in it makes me feel really at home,” says Jason. At a place where customers are going to find and push their physical limits, a little bit of calm and attention to detail goes a long way. And Jason just wants to show it to you.
  • 7.28.16   National Geographic's Ossified Menagerie by Bose Collins

     -
    DNA is literally the building blocks of life. As far as we’ve seen, every living organism on this planet has the double helix of DNA hiding away in its cells, and amazingly most of our DNA is all the same. There is such an abundance of information, and information at that scales means that everything on the planet is more similar than we might seem. For instance, Human beings share 50% of our DNA with bananas. DNA is integrant to the planet Earth, and that’s something that National Geographic wanted to feature in their latest cover story, but to visualize it effectively they asked Bose Collins to help them make it possible. In their CGI illustrated cover, the creative collective created a literal menagerie of animals climbing the double helix together. Aesthetically, they chose the finish and color of bones, the deepest region of where our genetic information is stored, that offers another layer of organic reference. These smallest elements of genetic information are reinterpreted as their own standalone apparatus, ossified and alive. In a companion video, we see them moving up the twisting ladder in a march up the backbone of earthly life. This kind of a project is no small feat. Each animal has to be ideated and executed separately to the behavior of that species, and each animal climbs in three dimensions as the camera moves around the spinning group. When National Geographic came to Bose Collins with this idea, they knew it wasn’t going to be easy but they had no idea how expertly Bose Collins would finish it. The Digital Creative Director of National Geographic, Emmet Smith, says, “Bose Collins took a good idea and sharpened it into a great one. They then topped that off with even better craft in execution. Unbeatable.” Check out the cover with a companion video, as well as a video that offers a behind the scenes look at Bose Collins' process.
  • 7.26.16   Tristan Eaton Takes a Bite Out of Overfishing

     -
    It’s a well-trod line that we know less about the ocean floor than we do the surface of the moon. And although this is entirely correct, there are a few things that we do know about the world’s oceans for sure. The most important being: we need them. Oceans over two thirds of our planet and these incredible expanses of water contain uncountable life and are the regulators of our planets. Rising temperatures present their own savage threats to these carefully balanced systems, but overfishing is another component and one that Tristan Eaton finds himself inspired by. His latest work, in conjunction with non-profit PangeaSeed attempts to raise awareness about this challenge and it’s something you can take your own piece of. Specifically, Tristan is taking on over fishing of large fish. The numbers are shocking. In the pursuit of shark fins alone, 100 million sharks are killed each year. Sharks have been a part of our global ecosystem for 400 million years, and just in the last 50 years humans have killed over 90% of the ocean’s big fish. It’s a trajectory that is not sustainable. The name of Tristan’s piece, “Moriría Por Ti,” translates ‘I Will Die For You,’ and features a shark in his signature style, whose special trajectory is literally to die for the pleasure of humanity.  “I hoped to make a statement about how much marine life such as sharks are affected and threatened by human life, human greed and industrial activity,” Tristan says. “They are literally dying for us.” Tristan’s piece was made into a print that was available for a limited time through PangeaSeed. A portion of the proceeds from each print sold support PangeaSeed’s Foundation to raise awareness about issues like overfishing. Unfortunately the prints have already sold out but that doesn’t mean you can’t enjoy them and engage with the message.
  • 7.22.16   Kevin Durant and the History of Music with Nike and Shotopop

     -
    It’s easy to forget that celebrities have their own obsessions. Paris Hilton famously loves old clocks. Harrison Ford is an avid pilot. Nick Offerman has a professional woodshop. But did you know that Kevin Durant loves music? The (newly announced) Golden State Warrior looks to a wide variety of music genres to inspire his place and that’s something Nike wanted to highlight to celebrate the latest version of his sneaker, the KD9. They asked Shotopop to help create a series of pieces for their social media accounts, looking directly at Durant’s favorite genres of music to inspire and inform their work. As Casper Fraken of Shotopop discovered, each genre of music works on Kevin Durant in a different way. “It brings out different parts of him to dominate certain aspects of the game,” Casper explains. “He’s a diverse music guy so different genres bring out different things for him and we’ve got three of those which are rock and funk and jazz.” Playing off those three different genres, Shotopop created short illustrated videos inspired by album covers from each of those disciplines of music. Each motion project plays in front of music from that era and features the appropriate thematic visuals mixed with imagery of KD himself, capped off by a look at the new shoe. When it came to creating the visual language in each of these videos Shotopop wanted to stay true to the historical aesthetics so they looked to the titans in each genre. “A little bit of Jimi Hendrix for the rock, for the jazz it was Dizzy Gillespie albums, and for the funk one it was James Brown,” explains Casper. By reaching into history, and into what it is that helps make Kevin Durant the kind of player that he is Shotopop was able to create something unique and at the end of the day that’s what’s makes it exciting. “It’s really unusual of Nike to do something like this which I think is really fun.”  
  • 7.21.16   Stacey Jones Brings Us Closer to Kate Beckinsale

     -
    Part of what makes Kate Beckinsale unique is her incredible traditional beauty paired with her ability to melt into characters that are as relatable as a neighbor. It’s a mix of classic grace and recognizability that make her a special figure in Hollywood, and one who is always worth watching. For her latest cover with As If Magazine, that blend is on display reaching into retro inspiration for a shoot styled by Stacey Jones that shows off everything that’s amazing about Beckinsale. As the Fashion Director at As If, Stacey is uniquely poised to shape the way we see stars like Beckinsale, pulling fashion from all corners of the industry to color our experience. Stacey chose flowing gowns and form fitting dresses whose mostly neutral palate plays off the color and style of an old Buick. She’s playing with high class and something a touch more accessible, drawing us into a woman who we realistically shouldn’t know but feel like we just almost do.
  • 7.25.16   Marco Grob Takes On Mike Tyson

     -
    Mike Tyson is a man of complex imagery. He retired from his storied career not without controversy and since that day has jumped into a different kind of creative performance that includes acting and his own one man show. By all accounts, since his retirement from boxing he’s become a much more subdued figure, something that Marco Grob can attest to. “He’s a very shy kind of silent guy,” says Marco. “But very sweet, very forthcoming, and he played along like a charm.” Tyson played along while they were shooting the cover story for the Chinese version of Elle Men Magazine. They were standing outside Tyson’s own house, in a makeshift studio that Marco created not only for convenience but to engender a relationship between subject and camera that is crucial to Marco’s work. “I always try to create some form of intimacy,” explains Marco. “I think it’s interesting for people to see a part of public figures, people who have the fame of Mike Tyson. And there’s a certain perception of Mike Tyson also in the public so, it’s interesting to maybe break that.” The images we get of Tyson from Marco are reserved and almost contemplative, especially the cover. This is a different way of seeing Tyson, one we’re not used to seeing. But that’s what a photographer does: shows us something that we’ve never seen, or something we know in a totally different way. As a photographer, Marco gets to change the conversation over and over, photographing celebrities and advertising alike to reveal new parts of the world for us, and explore narratives that normally go unseen. It’s part of what makes his job so fun for him, and the shoot with Tyson is a phenomenal example of that. “It was a total awesome experience,” he says. “I’m very happy that I can do what I do.”
B&A Instafeed
  • "After all, when there
    likes 146 // comments 3
  • "The American Dream is something no wall will ever contain." - President Barack Obama photographed by @Platon. #DNC #DemsInPhilly #Obama
    likes 185 // comments 4
  • "I know a con when I see one!" @MikeBloomberg with an unexpected message of national unity this evening at the #DNC. Photo by @platon
    likes 99 // comments 1
  • Controversial figure, iconic photograph. By @platon.
    likes 136 // comments 2
  • The Champ by @marcogrob.
    likes 76 // comments 3
  • What did you do tonight? Photo of Michelle Obama by @platon #dnc #michelle #michelleobama
    likes 164 // comments 3
  • Stay dry out there! Appropriate Mercedes photo by Emir Haveric.
    likes 54 // comments
  • @shotopop Dunkadelic for @nikebasketball. #kevindurant #basketball #animation
    likes 35 // comments
  • @serialcut
    likes 51 // comments 3
  • A special @tristaneaton print, Moriría Por Ti, is available today through July 22 12pm EST via shop.pangeaseed.co. 100% of the profits will benefit the @pangeaseed foundation to help our world
    likes 61 // comments 1
  • How could you not catch that face? CGI by @eevolver. #pokemongo #donthate #thegameisfun #gooutside
    likes 53 // comments 1
  • Stay safe out there friends. By @lightfarmstudios for @mtv. #safe #fun #emoji #👉👌
    likes 64 // comments
  • @serialcut
    likes 81 // comments 3
  • Viggo Mortensen and his rugged, wild characters are often indistinguishable from one another as @marchomstudio discovered in this shoot for @esquire. #portrait #photography #lotr
    likes 106 // comments 1
  • We are more than ready for a midsummer snack like this #IceCream rainbow by @timlahan for @elle_italia
    likes 52 // comments 1
  • We know, we know. It
    likes 61 // comments 6
  • This has been an incredibly trying week for everyone. Don
    likes 111 // comments
  • We
    likes 54 // comments
  • Charlie Linville is the first combat wounded amputee to summit Mount Everest. @joepug followed some of his training journey for @equinox. #inspiration #hope #determination
    likes 61 // comments 1
  • Introducing the @trump_cushion with a mug by @mr_bingstagram. All sales benefit some really great charities! The best charities! Really the best. #trump #trump2016 #putyourrumpontrump #💨
    likes 95 // comments 1
  • Happy Fourth of July! Illustration by @timlahan. #freedom #fourthofjuly #4thofjuly #america #murica
    likes 64 // comments
  • Say hello to the "Snowbot," photographed by @platon for @nymag. Using this robot Edward Snowden can go anywhere, controlling it from a (quite literal) secret mission control in Moscow. #freedom
    likes 74 // comments 1
  • Peace doves in the house! CGI by @eevolver for the Olympics.
    likes 54 // comments
  • Tonight! The 20 year anniversary of Jay Z’s Reasonable Doubt gets its due celebration with photographer @jonathanmannion who created the cover art. With music by @djclarkkent, we hope to see you there!
    likes 69 // comments 2
Twitter
X

New York
1-212-682-1490
info@ba-reps.com

Shanghai
info@ba-reps.com

United Kingdom
info@ba-reps.com 

print // download
X
Enter your email address below. Once your PDF is generated, we will send you a notification email with a link to download it.
Facebook // Twitter // Tumblr // pinterest // Email
X

* required fields

X